ABOUT THE AUTHOR
Piyachart Isarabhakdee is one of the top Branding speakers in Thailand, CEO and founder of BRANDi Corporation – a brand centralization company, and a student of Philip Kotler, who is the inspiration of this book.
|PUBLICATION||21st Print in June 2018|
|RIGHTS||SOLD TO KOREA AND VIETNAM|
|OVER 50,000 COPIES SOLD IN THAILAND|
Branding 4.0 combines fundamental knowledge on advertising and branding with out-of-the-box creativity. It is a comprehensive guide to branding and how it can work and make businesses sustain in this digital society.